Top 100 social media sites for business

It’s useful to know the most popular social media sites around, whether you’re a trained social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media. It will help to maximize the reach of your brand on social media, engage with the right people and achieve your goals in social media. In 2020, there were around 2.8 billion peoples are using social media. And, with smartphones and internet access becoming cheaper and easier to obtain, these numbers should be expected to increase even higher. By 2021 social media will be used by more than 3 billion people.
What all this means for marketing companies is that there is enormous potential on social media for reaching a massive and engaged audience. In this article, you can find Top 100 social media sites for business. Some may be familiar to you, and some may sound new to you. Reading more about the social media sites that might be great for your brand could be worth


With almost 3.5 billion monthly users, Facebook is handing down the world’s largest social media platform. While this nearly ensures that at least some of your audience use the platform regularly. It’s fair to say that most of the people on social media are on Facebook. So it’s a great platform for brands to be able to market their products to a massive public. Users can share their post with their Facebook friends with text posts, links, images and videos. They can follow public figures and pages. Brands can use paid ads on Facebook to promote their products too.


Instagram is one of the fastest social networking sites which is growing fast. While it is primarily app-based, users can also access their feed via the website version. In 2018, it reached 1 billion plus active monthly users. The Instagram platform is highly visual, where users post videos and photos. Also, you can use the features of Instagram Stories and Live.


YouTube is the largest and most popular video-based social media platform and social networking site was founded by 3 former PayPal employees on 14 February 2005. Google later purchased this for $1.65 billion in November 2006. YouTube has more than 1 billion web visitors per month and is Google’s second-most-known internet searcher.


Pinterest has now become a popular social media tool to save ideas and find creative inspiration from cooking to DIY home projects, interior design, holiday ideas, business and everything. In 2019 the platform had 335 million active monthly users. These users created over 200 billion pins on more than 4 billion boards.


Twitter is a platform which allows users to remain on top of trending topics and engage in relevant conversations. In 2019, twitter had more than 328 million active monthly users. Although it doesn’t have as many users as other top social media sites, it has a very engaged base of users. On average users of Twitter send out at least 500 million tweets a day.


Another popular social media platform is Tumblr. Users can join communities to expand their ideas, and participate in cultural dialogues. This is one of the top self-expression social media sites, and is very popular among fandoms and teens. A total of 321 million unique visitors to the website came in February 2020.


LinkedIn is the most popular social media platform for professional networking and social networking sites. The website has over 400 million registered clients. LinkedIn is exceptional for individuals expecting to be interested in similar projects, networking with nearby experts and showing data and measurements related to the business.


TikTok is a short video sharing platform which has become quite popular since its launch in 2016 within such a short period of time. It was developed by ByteDance, a Chinese company, and has a version called Douyin in Chinese. This app is known for its lip-sync videos, and has more than 780 million plus users in every month.


WhatsApp is an app that allows users to share text messages, pictures, audio files, voice notes, videos, and documents. It has expanded exponentially in recent years and as of March 2020, it had around 2 billion monthly users. The platform has also introduced many new features along with its growing user base to make interactions easier between users.


Snapchat is yet another highly visual platform of social media, popular among the younger generation. Just like WhatsApp and Instagram, users can send snaps to each other and update status. It had 229 million active regular users in Q1 of 2020, who are active on the platform.


Reddit is a social media platform where users become a member of subreddits and engage in related topics with other users. It is also something of a news aggregator site since people share the latest news from various sources on the site. Other people will then interact with these headlines, upvote and downvote that as well, and comment on it.


Flickr is a social media platform for photo sharing which is a favourite among graphic designers and photographers. On the site, you can upload original, high-quality images, or discover relevant images from other users. You may also join communities with common interests and interact with new people.


Quora is also one of the fastest growing social networks for people to ask and respond to question about hundreds of topics and categories. It’s had 300 million active monthly users as of 2018. If you’ve any question that can not be answered by internet results, you may post it in a relevant category. You can even send requests for answers on the topic to experts.


Medium is a content publishing platform which contains some aspects of the social network. Members can publish and share content on the Web with other users. They may “clap to” and comment on articles that other members have made. Although most of the articles are free to read, some of these are reserved for paying members.


Skype is an audio, video, and text communication platform distributed through various platforms. For the most part free to download and use, Skype is an excellent method to stay in contact with friends or to collaborate with colleagues remotely. Although it began as an independent company more than 16 years ago, today Microsoft owns and develops Skype for both consumer and professional use purposes.


This is a similar instant messaging platform to WhatsApp, in that you can use it to send free messages. One of Telegram’s unique advantages is that all the messages shared on this network are encrypted. So it’s getting a huge thumbs up when it comes to protection and privacy. It is available for Android, and iOS devices, as well as desktops.


Myspace is among the older platforms for social networking. It was the largest social platform nearly a decade ago, and was especially popular in the US. The rise of other platforms such as Facebook and Twitter eventually resulted in a fall in its popularity. However, it is still active and gets traffic of more than 7.5 million users every month. The platform’s main focus is on music but it’s also popular with blogs.

Imgur is an American social media image-sharing platform and quite similar to Instagram but not exactly. It is mainly popular for sharing memes and viral images and is not as versatile as some other platforms. But it does have features such as hashtags and search for content based on topics.

This is yet another social media video sharing platform such as Twitch or YouTube. You can create and share your videos or go live, just like on any other video platform. It is a paying network, with the plans beginning at $7 a month. Vimeo offers a free subscription, but it restricts you to a maximum storage of 500 MB per week.

Photobucket is an American website offering image and video hosting, online community, and web services suite. It is a media storage platform which allows members to upload and share photos and videos to a personal account. But perhaps more importantly, members can also display their photos on other websites along with a direct link to the original images stored on the servers of Photobucket.

Foursquare is a location service that enables your customers to tell the world they’re at your place of business. They can share the info with their friends as well. Like Yelp, for all small local businesses this is a must-use platform. Download the free to use Foursquare. The purpose of the App is to help you discover and share business information and attractions around you.

For artists and art lovers Deviantart claims itself the largest social media group in the world. Users are able to post images of their artwork, explore other artists’ work, and connect with other group members. According to the platform, it presently has more than 40 million plus registered users and 47 million plus unique visitors each month.

This networking platform is known for its instant text messaging and voice messaging features, and is available in more than 30 languages. Using Viber, you can exchange images, videos and audio messages too. It offers the ability to call non-Viber users through Viber Out.

VK is one of Russia ‘s main social networking sites, and has similar features like Facebook. In addition, it is Russia’s second-most-visited website after Yandex. Saint Petersburg is home to the largest number of the most active users, comprising no less than 36% of the total user base of VKontakte.

This world-famous blogging platform is another very popular website which appears to be a frequently visited social networking service by Russian Internet users. Russian users make up a big part of the total number of active LiveJournal users, and we can find celebrities’ public diaries, political parties and other organizations and entities there.

This is a short-form, entertainment-based social media video sharing platform where members can conveniently upload six-second long videos. It belongs to the Twitter family and allows videos to be shared and viewed easily with other social networking sites.

This advanced social networking platform has features close to the functionality of LinkedIn, with its key users located in Switzerland, Austria and Germany. It is special, however, in the sense that it allows closed group discussions between the representatives of a given organization or industry.

Discord is among the most successful sites with more than 250 million users right now. It’s built for voice and text messaging for gamers. It’s 100 % free, stable and works both on your desktop and on your devices. A perfect online alternative to top-notch services like TeamSpeak.

Nextdoor is a social network which connects neighbours by sharing upcoming events and other activities in the neighbourhood. Nextdoor is used by over 150,000 communities in the US. Users are expected to check having a local address before being allowed to access the Nextdoor site of a neighbourhood. When there is a critical mass of participants in an online community, those participants will start building discussion boards on a variety of topics.

Product Hunt is an American site allowing users to share new items and discover new ones. The site was founded in November 2013 by Ryan Hoover, and is backed by Y Combinator. The platform also contains a regular email list sending out the top tech “hunts” (products) as well as a set featured collection.

WeChat is a global mobile-messaging network with approximately 1 billion active monthly users mainly from China. However,  WeChat also provides an international Language version. It has an advanced function from chatting to shopping with users who also purchase homes on the app.

Mix is a social media news aggregator platform that allows users to curate and link their favourite content from across the web and add to their “collections.” It includes updates to many browsers and also has applications for iOS and Android. When you add your content to your collections, it’s shared with friends and made discoverable on Mix to those who has similar interests.

Flixster is yet another social media niche platform with a film theme. It’s an American-based platform where movie lovers can interact with like-minded people and share their movie reviews and experience. This forum can be used to read about new films and see what others think about it. And you can use it to book movie tickets to watch movies in a theatre.

Goodreads is a niche social networking platform which focuses on books. Book lovers will interact with their fellow bookworms and post their reviews of books. The platform also offers them suggestions for the book based on their experience of reading. Users can join interactive clubs for reading and socialize with like-minded people.

Twitch is a live-streaming site that gamers often used broadcast their game play or watch other gamers. Users can connect and comment on live streams from other players, or upload videos for their audience on Twitch. It has approximately 5 million broadcasters a month.

Wattpad is a group of readers and authors on social media. The platform sees a lot of user-generated storeys across different genres including fiction, comedy, poetry, and even fanfare. Currently, it has around 70 million readers around the world.

Bubbly is a voice-based social media platform where users can build and tag voice posts and customize them. Even they will find and link to celebrities and musicians and listen to what they have to say. Even users can share their voice posts on other social media sites such as Facebook and Twitter.

Tencent QQ
This is a Chinese online messaging site, initially only released in China but later spread to more than 80 plus countries. It supports voice calls, video calls, and text messages. It also has an integrated language translator to help you interact with individuals who speak a foreign language. In China, it had 647 million users, in 2019.

QZone is an app from the maker of QQ and WeChat — Tencent creators. With as many as 517 million users today this social media site is very popular in China. You could use it as a blog, online diary, photo sharing site, video watching, music listening and more.

The Dots
This is a professional networking site for creative industry people. It’s a good place to collaborating with others, seeking jobs or customers, and upskilling yourself. You may also talk and seek advice from other experts within your profession. Overall it’s a perfect place to showcase and explore your work. You can view it through your browser or install their iOS app.

Ello is a niche social media site for artists’ and a global network. You can use this to display your work, view creations of other artists, and interact with them. In fact the interface is both visual and colourful. So even if you’re not an artist, you can still check out the lovely work they’ve done.

Meetup is a social media site that does just as its name suggests – it helps link users to meet new people through local groups. Groups will organize events for people with similar minds to come together. Groups can be found in a number of categories including outdoor and adventure, software, art, language and culture, music, and more.

Viadeo is yet another professional social networking platform, linking business owners and entrepreneurs. It is more common in Europe than in the United States, and is available in various languages from English, German, French and Portuguese. With a growing membership base of over 50 million professionals the Viadeo Group owns and operates technical social networks around the world.

Crunchyroll is the another site to stream the latest anime shows and read popular mangas for anime enthusiasts. It is also a social media platform where users can connect with each other via the forums, and participate in anime-related discussions.

Skyrock is a social networking platform based in France where users can create profiles and blogs, and connect with other members. The most famous on this site are the music, sports, and movie blogs. You get free, personal webspace with Skyrock to create and share blog posts, and chat with others.

MyHeritage is a social media platform, focused on genealogy. Users can build family trees, upload, display family pictures and search family history. People have also taken advantage of the forum to identify their ancestors and learn more. MyHeritage has also launched DNA testing, so that users can track their family history more reliably and discover their blood relationships.

SoundCloud is a social media site that spreads music, where users can upload their original tracks or listen to tracks by other musicians. They can add music to their playlists and comment on parts of a track they want to see from other users. Everyone can upload music from wherever they want, whenever they want.

Influenster is a platform for product review and exploration where users are able to read honest feedback from other customers. They will have access to product reviews across all categories, from beauty and makeup to tech and electronics. Even they can give their own reviews of the items they used.

Yelp is a social networking platform for users to post reviews and rate companies. The Yelp website can be browsed by anyone with an internet access. Browsing through business reviews and ratings, and reading about the experiences of other people, is now easy with this platform.

Digg is bringing the most fascinating storeys on the Internet and talking about those right away. Digg does cure: creating things that make life easier, simpler and more knowledgeable. Re-founded in 2012, Digg now offers millions of users with the most relevant and compelling content.

Hi5 is a San Francisco, California based social networking site. It is a part of The Meet Group. Users are able to create a profile and include personal information including interests, age, and home town. Even users can submit requests for friends to other users via e-mail. When a person receives a request from a friend, he can accept or decline it, or block the user entirely.

Looking to raise any additional funds for the startup? Well you have to try AngelList, a social network linking startups with investors. The best thing is that the team at AngelList never fails to innovate. If you’re a businessman or ever want to become one, AngelList should be your first stop.

We Heart It
We Heart It is a social network which is based on photos. We Heart It describes itself as ‘a home for your inspiration’ and a place to ‘organize or share the stuff you love. People can gather (or ‘heart’) their favourite photos to share with others and organize into collections. Members can view the site through a web browser, or through the app for iOS and Android mobile.

Periscope is a social media platform that allows live-broadcast. Instead of posting your Facebook status or sending a tweet, you start a live broadcast with this app, which is similar to any live broadcast you see on TV. The difference is that you have the people who are tuning in to watch you live connect.

Baidu is recognized globally as the Post Bar and is used for forums on social networks. People relied on it not only to find information, but also as a useful platform for translating language, a very precise and comprehensive navigation tool and a common email provider.

This is yet another of the strongest video-based social networking sites. Many tools for group video chatting can be found on YY. YY has developed a virtual mega-stadium where groups of up to one million people can simultaneously log in and watch, comment, participate in the same game.

Taringa is a social network platform targeted towards users in Latin America. “Collective Intelligence” is their motto. It is an open forum where people around the world can collectively share their views, interests and experiences and explore new ideas, facts, and knowledge.

RenRen is a fairly big platform on social media, and mainly used in China. You can use it for its Facebook-like functionality and there are other posting and updating options. Just like Facebook, Renren initially focused on students, allowing them to use their real identities to create profiles.

Kiwibox is yet another pretty useful social network for the people in New York who are community based. The site is well known to provide users with all the tips and chatting options for an online magazine. Kiwibox also has regional-based advertisement system that enables marketers and sponsors to earn target-group-optimized advertising.

If you’re got contents about marketing and the small business world, then BizSugar is the social bookmarking platform that will help develop your credibility and brand authority within a growing group of like-minded, small business professionals. BizSugar’s goal is to help owners and entrepreneurs use a group environment to achieve greater business success.

Slashdot is a website for social news that was initially marketed as “News for Nerds.” It features news articles about science, politics, and technology submitted and reviewed by website users and publishers. All stories have an attached comment section, where users can add comments online.

Scoop.It is a content marketing firm based in San Francisco, California. The company runs the site, a service for contents curation, and markets its content marketing tools to businesses. lets you create boards of curated content based on the subjects you choose, share your opinions on the content, and interact with those with similar interests.

SlideShare is another social media website where you can upload and show your presentations to the world. The features of Slideshare make this the perfect tool to develop your business. It is a crowded place with a very targeted audience and a low level of competition.

Disqus is a blog comment hosting service that uses a networked system for blogs and online communities around the world. The company’s platform includes many features, including social networking, social integration, user profiles, spam and filtering tools, email alerts, analytics, and mobile comment.

Listly is the easiest method of creating, curating, publishing, and Sharing your interests. Keep your audience involved. Listly makes posting your lists on your blog or website simple, which will impress your audience. Keep your lists posted and see your contents growing.

Dribble is a platform for digital designers and creatives to promote themselves and participate in social networking. It serves as a platform for the design portfolio, jobs and recruitment site. If you like experimenting with graphic and visual design, or if you have someone on your team doing so, Dribble is a fantastic place to get some SEO backlink action.

Letterboxd is a social networking site focussing on sharing reviews and adoration. Users can keep a diary for tracking their opinions, watching films, and making lists. Users can interact with each other, too. A small team in Auckland, New Zealand, maintains this platform.

Ravelry is a social networking site for people interested in knitting, crocheting, spinning, weaving, and other things of similar activities. Users exchange tasks, ideas, and their yarn, fibre, and tool collections. As of March 2020, Ravelry had approximately 9 million registered users, with around 1 million active monthly users.

Sina Weibo
Sina Weibo is a Website for Chinese microblogging Launched by Sina Corporation on 14 August 2009, it is one of China’s largest social media sites, with more than 440 million plus active monthly users as of Q3 2018. This is a highly popular Chinese microblogging social network, known for its hybrid combination of the features of Twitter and Facebook.

The Dots is a networking site that helps connect, interact and promote anyone involved in the creative process to help create a stronger, more successful and diverse creative sector. “The dots will help you make certain connections that are all important.

Gaia Online
Gaia Online is an anime-themed social media platform where users can interact through forums in trending conversations. They may also explore the forum for meeting new people with common interests and playing games based on browsers.

This social media site connects people from all over the world with travellers. They will find locals in the destinations they visit, ask to stay with them and meet other travellers. Couch-surfers host daily events all around the world, all 200,000 towns. There’s always plenty to do and there’s to make new people.

Italki is another social media sites for language-learning by connecting users via video chat with native language teachers. This lets language learners get interactive, one-on-one language classes, so they can quickly learn their choice of language. They can choose in any language, from thousands of teachers.

EToro is a social trading platform enabling users to track and interact with leading traders in the region. Users can also gain some extra money by having their trading strategies and portfolios replicated by other traders.

Vero is a social media platform where users can share their favourite items with the groups. They ‘re able to share music, videos, books and movies. The site markets itself as a social network that does not use data mining and algorithms and create real connections between users.

This is an online collection of typically humour-based animated GIFs. Users can upload their own GIFs, or search and discover GIFs that other users have made. They can respond to their favourite GIFs, and even post them on other social media sites with friends.

This is an avatar based network, like it’s a virtual world. It blends elements of both a game and a platform for social networking. You just have to build your avatar and meet people from anywhere in the world online. It has more than 65 million users. It’s also available as a Smartphone App.

Doubanis a Chinese social media platform with a culture-oriented focus on music, movies, and books. You can use it to create pages for fans or to review books, movies etc. It also has the option of forming groups to address particular topics. On Douban, the average user is more educated and culturally focused than any other social media platform.

This is a bloggers social networking site that enables you to create and share blog posts. The benefit of social networking is that you can build your profile, connect with friends, and exchange blog posts with your subscribers like you would for social media post.

elink is the fastest way to get web content collected and shared in minutes around any topic. Share your visual elinks with a single web connection, by email (Gmail, MailChimp & HTML export) or by embedding them into any website / blog. Elink is used by thousands of advertisers, innovative people, executives, sales managers, educators and more.

SlideServe is a convenient way to publicly or privately upload and share your PowerPoint presentations with the world. You can embed or email the presentations to social networking sites, blogs and friends using SlideServe. First you need to create an account to get started with SlideServe. Go to, and click on the Sign up button on the homepage.

Issuu is a digital sharing and publishing network that allows everyone to publish, quantify and monetize their digital content – from individual artists to global brands. Taylor Luk formed the company in 2012, via the AngelPad that provides seed funding and 3 months of coaching.

Dailymotion is a French video-sharing platform primarily owned by Vivendi. Dailymotion is available worldwide in 25 languages and 43 regional versions featuring local home pages and content. It has more than 300 million unique users per month.

Metacafe is a video-sharing platform that specializes in short-form video entertainment in movies, sports, video games, music, and television categories. The company’s headquarters were in San Francisco, California with an office in Los Angeles branch. In 2012 the Mutual Digital Services acquired Metacafe. Metacafe was similar in its early years to other video sharing websites like YouTube or Dailymotion but it has since developed into a short-form video entertainment.

4Shared is a file-storage and networking service located in Ukraine, Kiev. It was founded in the year 2005. 4shared is one of the biggest file-hosting sites in the world, handling 317 terabytes of file transfer per day and up to 11 million users simultaneously.

Houseparty is a group video chatting application which runs on mobile devices and desktops. Users are informed when their friends are available to talk and are online. As for publication there are 20 million users of Houseparty.

Mastermind is a social network site designed to organize goal-oriented conference calls with like-minded people. The goal is to take advantage of the mutual knowledge, motivation, comradely and accountability of each other.

MeetMe is a combination of a dating app and a social media platform. Meetme works by checking your profile and populating it with Facebook info. You ‘re then shown nearby users who you have the chance to talk with and even schedule an in-person meeting.

MocoSpace is a social network inspired by Myspace which includes chat, instant messaging, games, eCars, and photos.  MocoSpace announced in 2008 that it has 2 million registered users and 1 billion page views per month.

Tribe is an App for Social Networking. Just holding your finger on their photo and then releasing it will capture and send messages to your friends. Also, you can build groups to send videos to multiple recipients at once. If the video has been tapped and viewed, it vanishes.


This social networking site is focused on dating and operates in over 200 countries. It shares information about people in your area around, and also about people you may have been bumping into in real life.


StumbleUpon is an intellectual platform for social networking which finds or discovers content and recommends the same to its members. Thus, you are empowered to discover web pages, videos, photos etc and then rate them according to your interest and taste.


Snapfish is a web-based social networking photo sharing platform, offering its members unlimited storage to upload images. So you can put away your concerns about storage space for your huge picture collection.


Wayn is a social networking site focused on travel and lifestyle, which gives its users the opportunity to explore where to go, what to do and how to meet like-minded people to talk about their experiences.


This social gaming group can be easily accessed from any mobile device. Users can socialize, build avatars, play games, and buy virtual products with this mobile gaming-based social network.


This social networking platform allows users to share content in the form of videos, images and articles, based on their personal interests. It works seamlessly with Facebook, too.

Tout is a micro-blogging site that allows you to view and post 15-second-length videos. The videos which are posted on this platform are known as touts.

This is a popular social networking site in Japan, with about 20 million active users. It helps you to interact easily with your friends and loved ones, and also based on your areas of interest.

Classmates is a social media site connected you with your ex-classmates and alumni at the school. Through the platform, users can easily schedule their high school reunions and view their yearbook for high school.

FilmAffinity is another social media site for film lovers and is a platform for film recommendations. Users are able to rate the films they’ve viewed and get suggestions based on their favourite genres.

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